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Identifying, defining, & building your personal brand! by Shamilla Amulega
The constant pressure in society drives many people to become anything and everything that fits into any mould. As depicted in the movie, “The Runaway Bride” we become everything the other person wants when we don’t even have a clue of who we are. We neglect experiences, lessons, and character defining moments needed for building a true brand. I got tired of making excuses, and decided to go back to the drawing board, and identify what I was made of, define what I was looking for in a relationship and life in general, and build on what it would take for me to achieve the vision and goals for my life. To do that, I had to have a role in the kind of people, jobs, and opportunities I attract, maintain and buy into as an individual brand.
Identity - every product on the market has an identity/brand or product
value that appeals to a different clientele. For example, Cars, houses,
and clothes so it is crucial to identify what kind of brand you are;
and customize your efforts in building a network that appreciates you,
and contributes to the product/brands development. Are you the type
of brand that someone buys and returns it back to the store because
it doesn’t have any value? Or are you a type of a brand that
is just satisfied as a list on the shelves until it expires? Everybody
plays a role in their own product development (identity). It’s
important to know what role you play or contribute at large. How much
would you want people to spend on you if you were a product? Purpose in life- every brand has a purpose to which it has been created for. There are some brands that are meant to last forever, and there are some brands that are seasonal. It’s important to identify your life’s goals and work towards them. Many products go through vigorous processes before they can be truly identified as a brand. The process is as important as the final product. Never under-estimate small beginnings in life, as they became building blocks for tomorrow’s brands. Having a purpose in life enables you to build a stronger inner core, that gives you the framework, and foundation to pull yourself back together in case of any challenges. When a brand/product experiences a crisis, it is either pulled off the shelve, repackaged, and resold; as humans we need to find different ways of repackaging ourselves by dealing with our weaknesses and maximizing our strength, as we continually build on our personal brand. By shamilla Amulega,
June 2010. Shamilla is a graduate of Daystar (2003 in Electronic
Media) - Current Position: Common Sense Approach
Production as subsidiary of Speak the Word Church international (STWC),
in Minneosta. www.speaktheword.org
Form Object
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Featured Gospel Artist AES Foods - Paddy's Farmers Choice Sausages
AES Foods has grown to become one of the leaders in lamb, goat and beef supply in the United States region. When you purchase meats and Paddy’s Farmers Choice Gourmet sausages, you can be assured that you are getting the finest quality coupled with great customer service... more ............................................................ What Clients Say About Samrack The flier was fabulous! It articulated our vision well. I love it .
. WOW, I FEEL LIKE A CELEBRITY . . . . ha ha Thank you for staying with us till the end of the shopping! You saved
us face. You are the best! |
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It
wasn’t what, he said,
what they said or what she said but, but what I identified, defined
and decided to build my life on that counts. In other words, I decided
to take charge of my dreams, time, and choices as they play a major
role in defining my destiny. True happiness and fulfillment comes from
identifying, defining and building one’s personal brand; everything
in life develops from this premise. Instead of using the outside to
build the inside, I’ve learned to redefine the inside and use
it to change my outside world. It’s the voice inside us, which
breeds reason & gives meaning to our life and identity as a people.
What kind of brand are you? Here are 3 keys to consider as you
identify, define and build your personal brand:
